André Citroën

André Citroën

French industrialist and founder of Citroën

🗓️February 5, 1878 - July 3, 1935
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📖Biography

André Citroën was a French industrialist. He mass-produced armaments during WWI and later founded the Citroën automobile company. He was a pioneer of mass production in Europe, known for innovative marketing (lighting up the Eiffel Tower) and technical advances (Traction Avant).

🏆Major Works & Achievements

  • Founded Citroën automobile company
  • First in Europe to use assembly line for cars
  • Created Eiffel Tower light advertisement
  • Launched the Traction Avant

💬Famous Quotes

"

If the idea is not absurd at first, there is no hope for it.

"

Cars must be affordable for everyone.

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